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Gisele Caroline Nonnenmacher Bündchen (born July 20, 1980) is a Brazilian supermodel[3]. She is recognized as being one of the most successful and highest-paid models in the world. Since her introduction to the fashion scene in the 1990s, she has appeared on many billboards and magazine covers, as well as numerous TV and print ads. Bündchen is currently the face of more than 20 brands worldwide from countries including the United States, Russia, Brazil, Italy, France, Mexico, Spain, Turkey, South Korea, Germany and Switzerland. According to Forbes, she is currently the sixteenth richest woman in entertainment world,[4] having earned $33 million in 2006, adding to her estimated $150 million fortune. She is currently listed in the Guinness Book of World Records as the "world's richest supermodel".[5]
BiographyFamily and early lifeBündchen was born in the Brazilian town of Três de Maio in Horizontina, Rio Grande do Sul, the daughter of Vânia Nonnenmacher, a bank clerk pensioner, and Valdir Reinoldo Bündchen, a university teacher and writer.[6][7] She has five sisters — Raquel, Graziela, Gabriela, Rafaela and her fraternal twin Patrícia, Gisele's junior by five minutes. Bündchen was raised in a Southern Brazilian state largely settled by German immigrants (see German-Brazilian).[8] Both of her parents are Brazilians with German ancestry and she belongs to the sixth generation of her family in Brazil. Bündchen's parents speak Portuguese as a native language, however they are fluent in German. Gisele herself does not speak the German language.[9] Bündchen was raised Catholic.[10]
Modeling careerOriginally, Bündchen wanted to be a professional volleyball player and considered playing for the Brazilian team, Sogipa. While in school, Bündchen was so thin that her friends used to call her "Olívia Palito" (Portuguese for Olive Oyl, Popeye's skinny girlfriend), and "Saracura" (a type of Brazilian shorebird). In 1993, a then-13-year-old Bündchen joined a modeling course with her sisters Patrícia and Gabriela at her mother's insistence.[12] The course, instructed by Dilson Stein, was designed for teenagers aspiring to become models. The following year, Stein took Bündchen, along with some other girls to São Paulo to give them an opportunity to walk in a big city and to be evaluated by Brazilian Elite agents. She was subsequently selected for a national contest, Elite Look of the Year, in which she placed second — Claudia Menezes, from Bahia, took first place. Bündchen placed fourth in the world contest, held in Ibiza, Spain. In 1996, Bündchen moved to New York City to begin her modeling career, debuting at Fashion Week. Gisele's debut on the cover of the July 1999 issue of Vogue magazine, and the accompanying editorial entitled, "The Return of the Sexy Model" is widely viewed as marking the end of the fashion's "heroin chic" era. She graced the cover again in November and December of that year. She won the VH1/Vogue Model of the Year for 1999, and a January 2000 cover gave her the rare honor of three consecutive Vogue covers.[13] In 2000, she was the fourth model in history to grace the cover of Rolling Stone magazine, when she was named "the most beautiful girl in the world".[14] Bündchen has been on the covers of many top fashion magazines including W, Harper's Bazaar, ELLE, Allure, international editions of Vogue, as well as style and lifestyle publications such as i-D, The Face, Arena, Citizen K, Flair, GQ, Esquire and Marie Claire. She has also been featured in broader market publications such as Time, Vanity Fair, Forbes, Newsweek, Veja, totaling almost 500 magazine covers throughout the world.[15]
According to Claudia Schiffer: "Supermodels, like we once were, don't exist any more." and reckons that Gisele Bündchen is the only one who comes close to earning the supermodel title.[16] Endorsements and earningsSince her debut, Bündchen has been the face of a variety of advertising campaigns including several seasons of Christian Dior, Balenciaga, Dolce & Gabbana, Missoni, Versace, Céline, Givenchy, Bvlgari, Lanvin, Guerlain, Valentino, Ralph Lauren, Earl Jean, Zara, Chloé, Michael Kors, Louis Vuitton, and Victoria's Secret. She has appeared in advertisements for Nivea lotion and is the face of several Brazilian brands including Vivo (Brazil's leading mobile company), Multiplan (Shopping Malls), Colcci and Credicard (Citibank). After C&A Brazil hired Bündchen as a spokesmodel and began airing television commercials, sales increased by 30%.[17] In May of 2006, Bündchen signed another multi-million dollar deal, this time with American giant Apple Computer. She starred in an advertising campaign to promote the new Macintosh line through the Get a Mac advertisements. She has her own line of sandals with footwear company Grendene called Ipanema Gisele Bündchen. Forbes puts her 53rd on their list of the most powerful celebrities of 2007 due to the success of her shoe line. Custom Ipanema flip-flops sell for as much as $230 a pair.[5][18] She is also the owner of a hotel in the south of Brazil, the Palladium Executive.[19] On May 1, 2007, it was announced that Bündchen had ended her contract with Victoria's Secret. The New York Post's Page Six reported that Bündchen had left Victoria's Secret because she just wanted to move on, not because she didn't get paid enough.[20] In July of 2007, having earned an estimated total of $33 million in the past 12 months, Forbes magazine named her the world's top-earning model in the list of the World's 15 Top-Earning Supermodels.[21] Gisele Bündchen Stock IndexAn American economist named Fred Fuld developed a stock index to measure the profit performance improvement of companies represented by Gisele Bündchen compared to the Dow Jones Industrial Average. According to Fuld, the Gisele Bündchen Stock Index was up 15% during the interval of time between May and July of 2007, substantially surpassing the Dow Jones Industrial Average, which was up just 8.2%.[22][23] Song made for GiseleA Brazilian singer and songwriter named Gabriel Guerra with Pedro Cezar, another musician, wrote as homage the song Tributo a Gisele (Tribute to Gisele in Portuguese).[24], which currently became theme of the official supermodel's website. In January of 2008 she met Gabriel Guerra at Copacabana Palace Hotel in Rio de Janeiro where she was as guest at that moment.[25]
Tributo a Gisele (By Gabriel Guerra & Pedro Cezar) Ela é toda sabor de Brasil Ela sorri, faz a rua parar Conquista, maltrata meu mundo de amor Ela é tudo que eu quero pra mim Social activismBündchen has long been a social activist, lending her support and image for a number of charities and humanitarian causes, like the I am African campaign, painting her face for protesting against the lack of attention above the HIV African victims[26] and also was, without payment, the face of American Express red campaign, a initiative launched by U2 front man Bono and Bobby Shriver to send a money percentage of financial transactions with this credit card for HIV African victims.[27] She already gave a São Paulo Fashion Week's payment check for Zero Hunger (in Portuguese: Fome Zero), a Brazilian government program introduced by the Brazilian president Luiz Inácio Lula da Silva in 2003, and nowadays, her main social activism is to protect the Amazon Rainforest water sources, donating for this cause a percentage of profits reached with her line of sandals named Ipanema Gisele Bündchen for helping projects like Nascentes do Brasil, ISA, Y Ikatu Xingu and De Olho nos Mananciais.[28][29] Filmography
ControversyJohn CasablancasBündchen's rise to fame has not come without controversy. Like Heidi Klum and several other models, she moved from her original agency Elite Model Management to IMG. John Casablancas, head of Elite, filed a $15 million lawsuit against her and accused Bündchen of being a stoner who slept her way to the top, though he now says he was misquoted. PETA "anti-fur" targetIn 2002, during the taping of the annual Victoria's Secret Fashion Show, Bündchen was the target of a protest made by four members of People for the Ethical Treatment of Animals because she was signed to be the new face of Blackglama, a trademark of a fur farming cooperative. When Bündchen was on stage, four women jumped onto the runway holding posters that read "Gisele: Fur Scum" and included the logo for PETA. Bündchen tried to ignore them while several security guards detained the protesters. Bündchen told CNN the protest was "unwarranted" as the fashion show only featured faux fur. After the incident, the producers decided to stop the music and redid Bündchen's segment once the protesters were removed. "I'm the biggest animal lover in the world!!" she said backstage after the show. "I was just doing my job as a model. I don't even wear fur. They just want attention."[30][31] Despite her initial comments that PETA had acted 'inappropriately' Bündchen later announced that "it was a bad decision on my part," explaining that she no longer "wears any fur."[32] Reaction to Pope's statement on condom useAlthough raised Catholic[33], Gisele has said "To prohibit condoms is ridiculous, just think of all the diseases transmitted without them", asking "How is it possible to not want people to use condoms and also not have abortions? It's impossible, I'm sorry."[34] The euro preference rumourWhen Bündchen signed a contract in August of 2007 to represent Pantene hair products in Brazil for Procter & Gamble, it was reported that the model demanded payment in euros, according to Veja, the biggest weekly Brazilian magazine. She was also rumoured by Veja to be paid in euros for the last deal reached with the Italian brand Dolce & Gabbana to promote the fragrance The One.[35] The American dollar's devaluation in international markets was the trigger for the rumour and Bündchen was written about in many financial publications, a rarity for someone in the fashion world.[36] Her sister and manager Patrícia Bündchen denied these contract details on her official web site after much criticism.[37][38] Pictures on Fashion Rio catwalk
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