Tasmanian Devil (Looney Tunes)

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Taz (Tasmanian Devil)
Image:Taz, The Tasmanian Devil.png
Taz in the short Bedevilled Rabbit.
First appearance	1954, Devil May Hare
Created by	Robert McKimson
Voiced by	Mel Blanc (classic shorts), Jim Cummings (Tiny Toons, Taz-Mania and Duck Dodgers), Dee Baker (Space Jam), Brendan Fraser (Looney Tunes: Back in Action)
Background Information
Relatives	Hugh Tazmanian Devil (father), Jean Tazmanian Devil (mother), Molly Tazmanian Devil (sister), Jake Tazmanian Devil (brother), Drew (uncle), the She-Devil (wife), Slam Tasmanian (descendant)
Pets	Dog the Turtle
Friends	Buddy Boar, Wendell T. Wolf,Digeri Dingo,, Daniel and Timothy Platypus, Bushwhacker Bob, Mr. Thickley, Constance, Dizzy Devil (student)
Rivals	Bugs Bunny, Daffy Duck, Bull and Axle Gator, Francis X. Bushlad
Catch phrases	Random Gibbersish and sputtring

The Tasmanian Devil, often referred to as "Taz", is an animated cartoon character featured in the Warner Bros. Looney Tunes series of cartoons. The character appeared in only five shorts before the Warner Bros animation studio closed down, but marketing and television appearances later propelled the character to new popularity in the 1990s. Today Taz is one of the most recognizable members of the Looney Tunes roster.

Contents 1 Creation and first appearance 2 Later shorts 3 Marketing and later years 4 Relationship with the Tasmanian Government 5 References 6 Notes 7 External links

Creation and first appearance

Robert McKimson based the character on the real-life Tasmanian devil of Australia, the most noticeable resemblance between the Australian marsupial and McKimson's creation is their ravenous appetites and crazed behavior. Although the Tasmanian Devil's appearance does not exactly resemble the real marsupial, it instead contains multilayered references to other "devils", he has horn-shaped fur on his head (similar to the Devil's appearance) and whirls about like a dust devil (similar in appearance to a tornado) which sounds like several motors whirring in unison, Taz is constantly hungry and devours everything, animate or inanimate. His efforts to find more food are always a central plot device of his cartoons.

In fact, this appetite serves as the impetus for McKimson's "Devil May Hare" (first released on June 19, 1954). In the short, the Devil stalks Bugs Bunny, but due to his dim wits and inability to frame complete sentences, he serves as little more than a nuisance. Bugs eventually gets rid of him in the most logical way possible: matching him up with an equally insatiable female Devil. The character's speech, peppered with growls, screeches, and raspberries, is provided by Mel Blanc.

After the short entered theaters, producer Edward Selzer, head of the Warner Bros. animation studio, ordered McKimson to shelve the character since it was "too obnoxious". After a time with no new Devil shorts, however, Jack Warner asked what had happened. He then saved Taz's career when he told Selzer that he had received "boxes and boxes" of letters from people who liked the character.

Later shorts

McKimson would go on to direct four more Tasmanian Devil cartoons, beginning with Bedevilled Rabbit (released on April 13, 1957). The she-devil returns in this cartoon, now as Mrs Tasmanian Devil, but Taz's romantic feelings for her prove to be his Achilles heel when Bugs uses a sexy female-devil costume to deliver some explosives to him. McKimson would also pair the Devil with Daffy Duck in "Ducking the Devil" (August 17, 1957) before pitting him once again against Bugs in Bill of Hare (June 9, 1962) and Doctor Devil and Mister Hare (March 28, 1964).

Marketing and later years

After Warner Bros. closed its animation studio in 1964, the Tasmanian Devil would remain a nostalgic favorite for many filmgoers. The character also gained new fans when the Looney Tunes shorts entered television syndication. In the late 1980s and early 1990s, Warner Bros. marketers seized upon this, and through their efforts, catapulted the character, now dubbed "Taz", to even greater popularity. Today, Taz is one of the most recognizable Looney Tunes stars, and his image appears on more merchandise than many more prolific Warners characters such as Porky Pig and Elmer Fudd.

This late-blossoming popularity would pay off for Taz in Warner Bros. television animation. For example, his miniature understudy, Dizzy Devil, is a recurring character in the Fox TV series, Tiny Toon Adventures, which debuted September 14, 1990. Then on September 7, 1991, Taz got his own show, Taz-mania, which ran for three seasons on Fox. The show recasts the Devil as a dim-witted teenager (voiced by Jim Cummings) who lives in a warped 1950s-era sitcom household. Taz now has an angsty teen sister, a rambunctious little brother, a June Cleaver-esque mother, and a nonchalant father (based on Bing Crosby). In the 1996 film Space Jam, Taz was voiced by Dee Bradley Baker.

In the late 1990s and early 2000s, Taz was used extensively in Chevrolet Monte Carlo advertisements, intended to show the dual nature of the personal sports coupe. The ads used the tagline - "The side you show the world is up to you."

On September 7, 2002, an infant version of Taz appeared as one of the regulars of the Baby Looney Tunes series. The infant version of him was voiced by Ian James Corlett. Most recently, he has had guest spots in Looney Tunes: Back in Action (2003) (where he was voiced by the main actor in the movie, Brendan Fraser) and two episodes of Duck Dodgers. In addition, the Histeria! portrayal of Attila the Hun is directly based off of Taz.

The character of Slam Tasmanian on Loonatics Unleashed, voiced by Kevin Michael Richardson, is portrayed as a descendent of Taz. His surname is unique among Warner Bros Tasmanian Devil characters, who generally adopt the "Devil" part of Taz's name.

Relationship with the Tasmanian Government

After much lobbying from the Tasmanian state government in Australia, Warner Bros. decided to assist the fight against extinction of the Tasmanian Devil due to Devil Facial Tumour Disease.

Tasmanian Environment Minister Judy Jackson, prior to the company's support, heavily criticised Warner Bros., stating that the company had made millions of dollars from the character but did not put up any money, when other companies had.

The deal with Warner Bros. allows the Tasmainian Government to manufacture and sell up to 5000 special edition Taz plush toys with all profit going towards funding scientific research into the Devil Facial Tumour Disease.^[1][2] The deal also aims to increase public attention towards the threatening disease.

The Tasmanian Government and Warner Bros. have previously disputed over the government's right to use the character as a tourism promotion, which Warner Bros. offered if they paid for it. The government refused this offer.^{[citation needed]}

References

• Adamson, Joe (1990). 50 Years and Only One Grey Hare. New York: Henry Holt & Co.
• Schneider, Steve (1988, 1989). That's All Folks!: The Art of Warner Bros. Animation. New York: Henry Holt & Co.

Notes

1. ^ "Taz Lends a Hand to his Devil Mates", Tourism Tasmania, 2006-6-21. Retrieved on August 13, 2006.
2. ^ "Warner joins the Fight", The Mercury, 2006-6-20. Retrieved on August 13, 2006.

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