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TV3 is a commercial television station in New Zealand. It began broadcasting on November 26, 1989 as the first privately owned television network in the country. The station is part of CanWest MediaWorks NZ which also operates the CanWest-owned C4 music channel and numerous radio stations.
History
There were numerous delays that held back the start date of TV3. Litigation surrounded the granting of the warrant, as did the share market crash in October 1987, which wiped out a large proportion of the capital that TV3 required to establish the channel. The Minister of Broadcasting, Richard Prebble, announced in late 1987 that much of the UHF spectrum in New Zealand was to be auctioned to allow for an increased number of television channels, resulting in a reduction in the value of TV3’s warrant due to the increased competition. The drawn-out Tribunal process of frequency allocation that TV3 had just won would be replaced by a bidding process that would allocate frequencies in weeks rather than months or even years. These problems resulted in the ambitious regional plans being rationalised before being shelved completely. The network was to be based in Auckland with limited studios and news and sales teams in the other main centres. Broadcasting started on 26 November 1989, with a preview of what viewers could expect to see. Its first broadcast was a two-hour special previewing the network's programmes and featuring comedians David McPhail and Jon Gadsby playing cameramen. The TV3 slogan proclaimed, 'Come home to the feeling'. The following day about 60% of New Zealand "came home" to TV3's regular broadcasts.
TV3 failed to gain ground against a recently revitalised TVNZ and was placed into receivership on May 2 1990. It has been claimed that the receiver was called in too early and that advertising, which had been weak, was starting to improve. TV3 continued to broadcast, with the major creditor, Westpac Banking Corporation, supporting the network by taking a large shareholding. In hindsight, much of TV3's initial failure stemmed from trying to be everything to everyone, attempting to match the state broadcaster show-for-show, rather than finding niche areas where it could flourish. It also was difficult to break the habits of TV viewers, especially launching at summer, and with the main advertising medium for programmes (TVNZ) heavily promoting its own lineup. High hopes were placed on domestically produced TV shows such as The Billy T. James Show, Issues, and Letter to Blanchy (only the pilot was aired at first, though subsequent episodes were made). TV3 was also home to what is possibly New Zealand's worst television show, the very short lived 'Melody Rules'. TV3 news anchorwoman Joanna Paul was one of the highest paid in the country at the time. It became apparent that the broad schedule meant that TV3 had used up its programmes too quickly. The state broadcaster, Television New Zealand, had been ready to take on the challenge. One early triumph was TV3's free-to-air coverage of the Gulf War, which was regarded as superior to that sourced by the state broadcaster on TV One. As TV3 badly needed investment during a climate of economic recession, the Government liberalised the rules on foreign ownership of television stations (lifting the 15% cap to 49% and later removing all restrictions), allowing TV3 to search for an investor overseas. In December 1991, CanWest took a 20 percent shareholding in TV3 and secured a management agreement allowing it full control to operate the station. CanWest introduced tighter controls on budgets while targeting the lucrative 18-49 year old audience. TV3’s audience share and advertising revenue steadily increased, leading to significant profits. TV3 also steadily increased its coverage of New Zealand, adding dozens of transmitters and translators, often with the assistance of New Zealand on Air. By 1998 approximately 97% of the population could receive the channel. Eventually, TV3's success came from defining itself through its flagship news programmes, its domestically produced current affairs' programmes, and its entertainment programming. On 2 October 1996, TV3 announced that a reshuffle of its broadcast frequencies would enable it to launch a new network, to be called TV4 Network Limited, on the VHF band. TV4, which started on June 29 1997, is a free to air network aimed at a younger audience than TV3. The launch was considered successful, with high brand recognition and ratings significantly higher than MTV, TV4’s television rival. TV4's opening broadcast was the controversial Tyson-Holyfield boxing rematch. [1] In April 1997 CanWest purchased Westpac’s 48% shareholding in TV3, taking CanWest’s stake to 68%. In June CanWest picked up the More FM Radio network, followed in November with the purchase of the remaining 32% of TV3. In April 1998, CanWest announced that it had made C$22m in the 6 months to February 1998 in New Zealand, up a third on the same period the year before. TV4 contributed positively to the result, with some of the increase due to the inclusion of More FM, while TV3 was continuing to experience strong revenue growth. Canwest's investments in New Zealand have developed considerably in New Zealand over the period that it has had interests in the country. TV4 continued to be a source of concern for the broadcaster the position of TV3 has been strengthened by alliances with SKY Television for sport and a series of high profile mistakes by TVNZ as it dealt with the dominance of SKY in pay television. The election of the Labour Government in 1999 would refocus TVNZ as a semi-non-commercial broadcaster and would mean that its focus on driving ratings and dominating the free to air television market would stumble. TV3 took advantage of this steadily working on ensuring a friendly public image. During 2004 the station was transferred into the ownership of Canwest MediaWorks NZ as a way of listing 30% of the Canadian company's New Zealand assets on the New Zealand share market. TV3's parent company TVWorks announced its annual revenue at $124 million in October 2004 which were $13 million up from the previous financial year. Logos
On airNewsImage:Tv3logo.jpg 3 News logo (since 2005) SportTV3 currently holds the free-to-air rights to the A1GP and 2007 Rugby World Cup in France. It had previously held the delayed free-to-air rights to Cricket and Rugby Union. EntertainmentTV3 has a long term agreement with Fox Broadcasting Company to purchase network programming, and that agreement has been supplemented by others with Universal, CBS and Alliance Atlantis. TV3 broadcasts entertainment programming targeted at the 18–49 age demographic, the most attractive audience group to New Zealand advertisers and their agencies. TV3 reaches its chosen niche audience through a combination of New Zealand-produced programming, United States network series and other international programming, primarily from Australia and the United Kingdom. TV3's international shows include:
Current locally made shows
Locally-made shows on hiatus
Past/ended locally-made programmes
See alsoReference
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