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TSR, Inc. was an American game publishing company most famous for publishing the Dungeons & Dragons role-playing game.
History
Gygax left for Hollywood to found TSR Entertainment, Inc. (later Dungeons & Dragons Entertainment Corp.), which attempted to license D&D products to movie and television executives. His work would eventually lead to only a single license for what later became the Dungeons & Dragons cartoon.[2] The Blumes were forced to leave after being accused of misusing corporate funds and accumulating large debts in the pursuit of acquisitions such as latchhook rug kits that were thought to be too broadly targeted.[3] Within a year of the ascension of the Blumes, the company was forced to post a net loss of 1.5 million US dollars, resulting in layoffs for approximately 75% of the staff. Some of these staff members went on to form other prominent game companies such as Pacesetter Games, Mayfair Games and to work with Coleco's video game division. Gygax, who at that time owned only approximately 30% of the stock, requested that the Board of Directors remove the Blumes as a way of restoring financial health to the company. In an act many saw as retaliation, the Blumes sold their stock to Lorraine Williams.[4] Gygax tried to have the sale declared illegal; after that failed, Gygax sold his remaining stock to Williams and used the capital to form New Infinity Productions. Williams was a financial planner who saw the potential for transforming the debt-plagued company into a highly profitable one. However, she disdained the gaming field, viewing herself as superior to gamers.[5][6] Williams implemented an internal policy under which playing games was forbidden at the company.[citation needed] This resulted in many products being released without being playtested (some were playtested "on the sly") and a large number of products being released that were incompatible with the existing game system.
During this time, in the early 1980s, TSR developed the Dragonlance series, which consisted of an entirely new game world and rules. Margaret Weis and Tracy Hickman also produced a trilogy of novels set in the Dragonlance universe, which became the first game company fiction to reach the Best Seller list in the United States. During the height of its success, TSR made an annual profit of over one million U.S. dollars, and maintained a staff of 400 employees.[citation needed] However, TSR gradually lost its ability to innovate.[citation needed] After the emergence of collectible card games, TSR released several new collectable game lines: Dragon Dice and Spellfire. Neither found great success in the market place. At the same time, TSR began retaliating against fan fiction and other creative work derived from TSR intellectual property, which angered many long-time customers and fans. Other new entrants into the RPG genre introduced competing fantasy worlds, which fragmented the RPG community, further reducing TSR's already wilting consumer base. These and other factors, such as a disastrous year for its fiction lines in 1996 (over one million copies of tie-in books for various game lines were returned to TSR that year), led to TSR ending accumulating over $30 million in debt by 1996, and having to endure multiple rounds of layoffs.[6] With the decline of TSR, Wizards of the Coast, publishers of the wildly popular collectible card game Magic: The Gathering, inherited the title of "Lord of the RPGs". Wizards of the Coast purchased TSR and its intellectual properties in 1997, ending the company's slow fall from grace.[7] TSR employees were given the opportunity to transfer to Wizards of the Coast's offices in Washington; some accepted the offer. Corporate offices in the Lake Geneva office were closed. Over the next few years, various parts of the company were resold to other companies, while in 1999, Wizards of the Coast was itself purchased by Hasbro, Inc. In 2002 Gen Con was sold to Peter Adkison's Gen Con, LLC.[8] Also in 2002 TSR's magazines were transferred to Paizo Publishing.[9] The TSR brand name continued for several years, then was retired. Soon after, TSR trademarks were allowed to expire. Logos
ProductsTSR's main products were role-playing games, the most successful of which was Dungeons & Dragons. However, they also produced other games like card, board and dice games, and published both magazines and books. Role-playing games
Wargames
Other games
MagazinesFictionIn 1984, TSR started publishing novels based on their games. Most D&D campaign settings had their own novel line, the most successful of which were the Dragonlance and Forgotten Realms lines with dozens of novels released in each. TSR also published the 1995 novel Buck Rogers: A Life in the Future by Martin Caidin, a standalone reimagining of the Buck Rogers universe and unrelated to TSR's Buck Rogers XXVC game. Over the years, TSR published a number of fantasy and science fiction novels unconnected with their gaming products, such as L. Dean James' "Red Kings of Wynnamyr" novels, Sorcerer's Stone (1991) and Kingslayer (1992) and Mary H. Herbert's five "Gabria" novels (Valorian, Dark Horse, Lightning's Daughter, City of the Sorcerers and Winged Magic); but never devoted a major portion of their budget or energy toward becoming a major publisher in the field. CriticismAfter its initial success faded, the company turned to legal defenses of what it regarded as its intellectual property. In addition, there were several legal cases brought regarding who had invented what within the company and the division of royalties. These actions reached their nadir when the company threatened to sue individuals supplying game material on Internet sites (illegitimately, as under special circumstances U.S. copyright law holds that guidelines and rules may not be copyrighted).[10] In the mid-1990s, this led to frequent use of the nickname "T$R" in discussions on RPG-related Internet mailing lists and Usenet, as the company was widely perceived as attacking its customers. Increasing product proliferation didn't help matters; many of the product lines overlapped and were separated by what seemed like minor points (even the classic troika of Greyhawk, the Forgotten Realms and Dragonlance suffered in this regard). In addition, TSR's corporate culture tried to convince its creative staff that the company was their only refuge for employment. In response, ex-employees banded together in a loose organization called "CTHULHU" (Confederation of TSR Hirelings Undaunted by Leaving the Hideous Uglyheads). TriviaThe company was the subject of an urban myth stating that it tried to trademark the term "Nazi". This was based on a supplement for the Indiana Jones RPG in which some figures were marked with "NAZI(tm)". This notation was in compliance with the list of trademarked character names supplied by Lucasfilm's legal department (specifically referring to a particular illustration of a Nazi on a cardboard game piece, which is legally trademarkable). Later references to the error would forget its origin and slowly morph into stories of TSR's trying to register such a trademark, possibly aided by TSR's own reputation late in its existence as a "trademark Nazi" company. Marvel Comics also supplied a list of trademarked Marvel characters which included the term "NAZI(tm)". References
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