Strapline

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A strapline is an advertising slogan used as a secondary sentence attached to a brand name. Its purpose is to emphasise a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base. The usage "strapline" rather than "advertising slogan" is chiefly British.

See list of advertising slogans for examples.

Examples

Corporation:

• AT&T: Your World Delivered
• Audi: Vorsprung durch Technik.
• Microsoft: Where do you want to go today?
• Verizon Wireless: We never stop working for you.
• Sony: like.no.other.

Brand:

• Heinz Baked Beans: Beanz Meanz Heinz
• KitKat: Have a break, have a KitKat
• Visa: Life Takes Visa
• MasterCard: There are some things money can't buy. For everything else, there's MasterCard.

See also

• Taglinede:Claim

Wikipedia information about Strapline This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Strapline". It may not have been reviewed by professional editors (see full disclaimer). Help contribute to Americola and edit this article.