Publicist

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A publicist is a person whose job is to generate and manage publicity for a public figure, especially a celebrity, or for a work such as a book or film. Publicists usually work at large companies handling multiple clients. See more at Publicity.

An older meaning of the term is closer to pamphleteer: someone who circulates ideas by publishing them, perhaps in ephemeral forms.

Compare to

• Agency (agent)
• Management (manager)
• Promotion (promoter)

In other words, a publicist's main function is to generate press coverage on behalf of clients and to serve as the bridge between clients, its public and media outlets. A publicist writes press releases, manages campaigns and other public relations functions. There are small agencies such as Shandwick and smaller shop such as RushPRnews. An agency can range from a one-person shop to an operation consisting of thousands of individuals.

See also

• Unit publicist

Wikipedia information about Publicist This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Publicist". It may not have been reviewed by professional editors (see full disclaimer). Help contribute to Americola and edit this article.