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Neiman Marcus is an upscale, specialty, retail department store, operated by the Neiman Marcus Group in the United States. The company is headquartered in Dallas, Texas, and competes with such establishments as Bloomingdale's, Nordstrom, and Saks Fifth Avenue. The Neiman Marcus Group also operates the exclusive Bergdorf Goodman specialty, retail department stores on Fifth Avenue in New York City and a direct marketing division, Neiman Marcus Direct, which operates catalogue and online operations under the "Horchow," "Neiman Marcus" and "Bergdorf Goodman" names.
HistoryHerbert Marcus, Sr., his sister Carrie Marcus Neiman and her husband, A. L. Neiman, came from Atlanta, Georgia with $25,000 to found the Neiman-Marcus retail establishment in Dallas, Texas, on September 10 1907. Ironically, before the family members came to Dallas, they had an opportunity to invest in a new "sugary soda pop business" in Atlanta. The family decided to pass on investing in the business, which later became Coca-Cola.[1] For this reason, early company CEO Stanley Marcus was quoted in 1957 as saying the company was "founded on bad business judgment."[2]
In 1927, Neiman Marcus premiered the first weekly retail fashion show in the United States.[4] In 1969, the first Neiman Marcus outside the Dallas/Fort Worth Metroplex opened in Houston as a freestanding store and became an anchor in the Houston Galleria in 1970. In 1971, the first Neiman Marcus outside Texas opened in Bal Harbour, Florida. In subsequent years, stores have opened in over 30 cities across the United States, including Chicago, Atlanta, Beverly Hills, San Francisco and Las Vegas. In the late 1990s, the company started a small boutique concept called the "Galleries of Neiman Marcus", which sold jewelry, gifts and home accessories. The concept struggled and ultimately all three locations, Seattle, Cleveland and Phoenix, were shut. Some believe the locations were wrong and Neiman Marcus officials have hinted the concept might be resurrected.[citation needed] In 1999, neimanmarcus.com, and the store's online gift registry, debuted under the control of Neiman Marcus Group's Neiman Marcus Direct division. On January 22, 2002, Neiman Marcus and the fashion world alike mourned the death of Stanley Marcus, who had served as president and chairman of the board for the company. Marcus had been the architect behind many of the store's most famous innovations, including the fashion shows, New York advertising for a strictly regional chain, in-store art exhibitions, and the Christmas catalog with its outlandish His-and-Hers gifts, including vicuña coats, a pair of airplanes, "Noah's Ark" (including pairs of animals), camels, and live tigers.[2][3][5]Long since retired from his chairmanship of the company, Stanley Marcus was nonetheless one of the last remaining ties to its original ownership.
Neiman Marcus todayUnlike many of its department-store contemporaries, Neiman Marcus is still in operation today under the original name and is still headquartered in the city where it began. The Neiman Marcus Group comprises the Specialty Retail stores division — which includes Neiman Marcus Stores and Bergdorf Goodman — and the Direct Marketing division, Neiman Marcus Direct. These retailers offer upscale assortments of apparel, accessories, jewelry, beauty and decorative home products. The company operates 37 Neiman Marcus stores across the United States and two Bergdorf Goodman stores, in Manhattan. *The newest addition- store #38- opened in Austin, Texas March of 2007. Neiman Marcus' largest market is the South Florida MSA, where they operate five stores. The company also operates 16 Last Call clearance centers. These store operations total more than 5 million square feet (500,000 m²) gross. Competitors in the luxury retail segment include Saks Fifth Avenue and Barneys New York. Image:Neiman Marcus at Town Center at Boca Raton.JPG The exterior of a typical Neiman Marcus department store at Town Center at Boca Raton located in Boca Raton, Florida. Neiman Marcus Direct, conducts both print catalog and online operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names. Under the Neiman Marcus brand, Neiman Marcus Direct primarily offers women's apparel, accessories and home furnishings. Horchow offers upscale home furnishings, linens, decorative accessories and tabletop items. Until recently, The Neiman Marcus Group owned majority interest in Kate Spade LLC, a manufacturer of handbags and accessories. In October 2006, the company purchased all minority interest for approximately $59.4 million, and in November 2006 sold 100% ownership to Liz Claiborne, Inc for approximately $121.5 million. Another recent divestiture was a majority interest in Gurwitch Products LLC, which manufactures Laura Mercier cosmetics, to Alticor Inc., for approximately $40.8 million. [7] Since 1987, Neiman Marcus has accepted merchandise transactions using only its proprietary store credit cards, American Express cards, cash or check for purchases in their retail stores. However, between fall 2005 and mid-2006, Neiman Marcus quietly tested the acceptance of Visa and MasterCard at a store in Missouri, as well as in several in-store restaurants in California. (Neiman Marcus has accepted all major credit cards for online purchases since the website opened in 1999.) After Neiman Marcus sold its store credit card business to HSBC in mid-2005 and the forthcoming expiration of the company's exclusive ten-year agreement with American Express later in 2007, some insiders say that the company may make the tested changes chainwide sometime in 2007. At around the same time, Neiman Marcus may introduce a co-branded American Express credit card issued by HSBC, which the five-year agreement with HSBC allows.[citation needed] Since 1939, Neiman Marcus has issued an annual Christmas catalog, which gets much free publicity from the national media for a tradition of unusual and extravagant gifts not otherwise sold in its stores. Some have included the 'his and hers' themed item, trips and cars (see below), to name a few. theshowroom of Neiman MarcusIn the fall of 2004, Neiman Marcus launched a new store within a store concept, theshowroom of Neiman Marcus. This new department is dedicated to selling the high-end furniture and home collections previously only available through Neiman Marcus companion catalogues, The Horchow Collection and NM by Mail. The six Neiman Marcus stores that house the collection are located in Plano-Dallas MSA (Willow Bend), San Francisco (Union Square), Scottsdale (Fashion Square), Chicago (Michigan Avenue), Oak Brook (Oakbrook Center) and Minneapolis (Nicollet Mall). Outlandish Christmas catalog giftsIn 1952, Stanley Marcus introduced a new tradition of having extravagant and unusual gifts in each year's Christmas catalogue; the idea was sparked when journalist Edward R. Murrow contacted Marcus to ask if the store would be offering anything unusual that might interest his radio listeners; Marcus invented on the spot an offering of a live Black Angus bull accompanied by a sterling silver barbecue cart, subsequently altering the catalog to include his new idea, priced at $1,925.[8][9][10] Other gifts offered over the years: 1964
pre-1965[10]
1965[10]
1970[11]
pre-1972[12]
1972[12]
1974[9]
1975[13]
In 1961 Neiman-Marcus in Dallas was one of two stores in the nation — the other being Wanamaker's in Philadelphia — to offer computer-based assistance in selecting Christmas gifts. The process worked by comparing information on the recipient to a computerized list of the 2,200 items available at Neiman-Marcus, then providing a printout of the 10 best suggestions. One person testing the computer filled out the questionnaire as if he were President John F. Kennedy shopping for gifts in excess of $1,000 for his wife, Jacqueline; the computer suggested a yacht.[14] CarsNeiman Marcus has often offered limited-edition automobiles in its holiday catalogs. These are usually coordinated with manufacturers as a publicity stunt, though the cars themselves are normally special versions unavailable from other sources and produced in limited numbers.[citation needed]
An apocryphal story holds that during the Apollo 8 mission in December 1968, Marilyn Lovell, wife of astronaut Jim Lovell, who was the Command Module Pilot, received, as a Christmas present, a mink coat that was delivered to her by a Neiman Marcus driver in a Rolls-Royce car. The coat was wrapped in shiny blue wrapping paper with two styrofoam balls — one for the Earth and the other for the Moon — and had a card that read, "To Marilyn, from the Man in the Moon."[citation needed] CriticismDue to the high prices of much of its upscale merchandise, Neiman Marcus is sometimes called "Needless Markup."[15] Some animal-rights activists claim that Neiman Marcus' fur sales contribute to the unnecessary deaths of millions of animals every year. While the company claims that it is humane to farm animals for fur, other groups, such as PETA, cite the fact that there are no laws ensuring humane care on US fur farms.[16] Neiman Marcus in popular cultureUrban legend: The $250 cookie recipeThe store is featured in an urban legend involving a supposed recipe for its popular chocolate chip cookie.[17] In the legend, a woman and her daughter enjoy a cookie while shopping at Neiman Marcus in Dallas, Texas, and ask for the recipe. The waiter informs her there will be a "two-fifty" charge, which the woman interprets as a measly $2.50. Upon receiving her VISA statement, she is shocked to discover she has been charged $250.00 instead. In revenge, she photocopies the recipe and urges her friends to distribute it for free to everyone they know so that the store will make no further profit on its sale. Because the story typically was passed along as a photocopy, it falls in the legend subcategory of Xeroxlore. Folklorists have pointed out three chief holes in the story: (1) Neiman Marcus does not accept Visa for any in-store purchase (although Visa is accepted for online purchases through the company's website); (2) prior to the emergence of the legend, the store did not have a chocolate chip cookie;[18] and (3) a similar story has been around since the 1940s, originally involving a red velvet cake recipe from the Waldorf-Astoria Hotel. It wasn't until the 1980s that the story's focus shifted to cookies. (The cookie version of the story originally was attached to Mrs. Fields cookies, causing that company eventually to post disavowals of the notices at all its stores.) Although the story is untrue, Neiman Marcus nonetheless posted a cookie recipe on its web site to quell rumors. Popular mediaNeiman Marcus' international notoriety has led to its inclusion in many popular media. Television sitcoms can quickly convey someone's wealth by making the character a Neiman-Marcus shopper, as was done with Blair Warner of the 1980s sitcom The Facts of Life.[citation needed] Similarly, in an episode of A Different World in which the well-to-do Whitley Gilbert must return all her credit cards to her father, she is especially loath to give up her Neiman's card and reminisces wistfully over past N-M purchases.[19] On the television show Gilmore Girls, it is mentioned that the main character's rich mother bought her measuring tape at Neiman Marcus.[citation needed] The store is mentioned in a number of minor ways in other media. It is said that the shopping scenes from Blu Cantrell's "Hit 'Em Up Style (Oops!)" were filmed at a Neiman Marcus store,[citation needed] and the adventure game Nethack involves a buried joke in which the player is told, "You hear Neiman and Marcus arguing" while hallucinating on a game level that includes a shop. American parodist "Weird Al" Yankovic released a song entitled "I'll Sue Ya" on his album Straight Outta Lynwood that satirizes America's fame for frivolous lawsuits; in the song, the singer jokes about various lawsuits he has filed, including suing Neiman Marcus because they "put up their Christmas decorations way out of season." The chain is also mentioned in the Steve Martin and John Candy comedy film Planes, Trains, and Automobiles. When Martin's character is going over his credit cards, after he and Candy's character have been robbed, he remarks "And, I've got a Neiman-Marcus card in case we want to buy a gift for somebody." Store locationsNeiman Marcus currently has stores in Arizona, California, Colorado, District of Columbia, Florida, Georgia, Hawaii, Illinois, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Virginia. The chain will re-enter the Pacific Northwest in 2009 when it plans to open a store in Bellevue, Washington.[20] References
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