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For the ghost town in Washington, see Molson, Washington.
Molson Canada is North America's oldest brewery. It is a business division under the Molson Coors Brewing Company. Molson Canada has 3500 employees at various locations across Canada, including breweries in Vancouver, Edmonton, Creemore, Toronto, Montreal and St. John's. Molson also operates two micro breweries, at GM Place in Vancouver and the Air Canada Centre in Toronto. Molson will open its seventh brewery in Moncton, New Brunswick in the spring of 2007. Molson currently holds 45% of the Canadian beer market and is the market leader in Canada.
HistoryThe company was founded in 1786 by John Molson, making it North America's oldest brewing company, and Canada's second oldest company after the Hudson's Bay Company. Molson's first brewery was located on the St. Lawrence River in Montreal where the Molson family continues to maintain its headquarters today. Sixth generation Molson family member Eric Molson is Chairman of Molson Coors Brewing Company. The seventh generation members of the family are engaged in the business as well. Eric's son Geoff is a Vice President on the Quebec Management team. Andree, Eric's son, is a member of the Molson Coors Brewing Company board. Molson remains very much a Canadian iconic family and holds 50% of a controlling trust of the merged Molson Coors Brewing Company.
In addition to alcoholic beverages, Molson owns a 20% stake in the Montreal Canadiens, who historically have been the NHL's most successful hockey team. They also sponsor the Ottawa Senators, Toronto Maple Leafs, Edmonton Oilers, Calgary Flames, Vancouver Canucks, Colorado Avalanche and Detroit Red Wings. In 2000 Molson attracted a great deal of media attention with its "I Am Canadian" advertising campaign. The original sixty second commercial of Joe Canada tried to define what it means to be Canadian based on many light-hearted and stereotypical images of Canada. This campaign generated a huge amount of publicity and received a Bronze Lion award at the international advertising awards in Cannes, France. Since then, Molson has transitioned from their old advertising agency Bensimon Byrne in favour of another Toronto based shop, Zig.inc. Molson Coors executive offices are located in Montreal, Quebec and Denver, Colorado. The Canadian operational headquarters are located in Toronto, Ontario, with the U.S. operational headquarters located in Golden, Colorado. United Kingdom headquarters are in Burton upon Trent, and the Brazilian headquarters are in São Paulo.
On March 21, 2005 the company introduced Molson Kick, Canada's first caffeinated beer, which is targeted towards the younger crowd. Like Anheuser-Busch's B-to-the-E beer introduced in the United States, it contains guarana, a natural source of caffeine. Molson bought Creemore Springs Brewery on April 22, 2005.[3] Molson is part-owner of Brewers Retail Inc., operator of The Beer Store retail chain, which--protected by legislation--has an over 90% market share of Ontario beer sales. Molson owns 50% of Brewers Distribution Limited in Western Canada. A residence hall and football stadium at McGill University are named after the Molson family. The Molson Amphitheatre in Toronto at Ontario Place is home to summer concerts in the Greater Toronto area. The Molson Centre in Barrie Ontario is home to the Barrie Colts and a community centre for family entertainment. The Molson Prize is awarded for distinguished service to the Arts and Social Sciences. The Concordia University business school is called the John Molson School of Business. QuotesMy beer has been universally well-liked beyond my most sanguine expectations. - John Molson, 1786 "We are all members of a larger community which depends on everyone playing a part," John Molson speaking to employees in 1825 "An honest brew makes its own friends," John Molson, and displayed on Molson Canadian packaging today "Jim Dunk says don't drink it." - from a 1980s UK advertising campaign highlighting the fact that Molson was imported to Britain in small quantities, making it a jealously guarded secret among certain people It Starts Here - Current Molson Canadian tag line, 2005 Molson beersImage:Molson7734.JPG Molson Billboard, Edmonton 2006 Image:Molsondry.jpg Molson Dry bottles in refrigerator. Molson Dry is among the most popular beers in Canada. Image:Molson Ex Beer Logo.gif Molson Ex Logo Image:Molson Dry Beer Logo.gif Molson Dry brand Logo Image:Molson Export Lable Logo.gif Molson Export Beer Bottle Label
Molson Partnered Brands in CanadaOther venturesOutside of beer and ice hockey, the Molson family were pioneers in steamships, hospitality, assisting with the building of the Montreal Hospital, patrons of the arts, and until 1925, involved in banking too, through Molson Bank which merged with The Bank of Montreal. Molson was once the owner of home improvements chain Beaver Lumber, Diversey Wyandott and Aikenhead. See also
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