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Mail order in the United StatesAccording to the National Mail Order Association (NMOA.org) Benjamin Franklin is believed to have been the first cataloger in the United States. In 1744, he formulated the basic mail-order concept when he produced the first catalog, which sold scientific and academic books. He is also credited with offering the first mail-order guarantee: "Those persons who live remote, by sending their orders and money to B. Franklin may depend on the same justice as if present." The earliest mail-order business, now known as Hammacher Schlemmer, was established by Alfred Hammacher in New York City in 1848, thirteen years before the Civil War began. Offering mechanic's tools and builder's hardware, its first catalog was published in 1881. [1] Now known for offering an eclectic, premium assortment of "The Best, The Only, and The Unexpected", it is America's longest running catalog.
Image:Central Scientific Co catalog cover.png catalog cover With the invention of the Internet, a company's website became the more usual way to order merchandise for delivery by mail, although the term "mail order" is not always used to describe the ordering of goods over the Internet. It is more usual to refer to this as e-commerce or online shopping. Nowadays however most traditional mail order companies also sell over the internet, which makes these two varieties to merge. In the United States, an advantage of this type of shopping is that the merchant is typically not required by law to add sales tax to the price of the goods, unless they have a physical presence in the customers' state. Instead, most states require the resident purchaser to pay applicable taxes. There has been periodic discussion about amending the law to make these sales taxable. In the European Union, the EU VAT union has the principle that the merchant adds the VAT of his own country to the price, and the buyer does not have pay any more tax. If the buyer is a company it deducts that VAT like inside its own country. This makes the EU look more like one country than the US in this respect. See also
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