Hanes

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Hanes
Type	Clothing
Founded	Over 100 years ago
Headquarters	North Carolina, United States of AmericaWinston-Salem
Products	Underwear, casualwear, hosiery and socks
Parent	HanesBrands Inc
Website	http://www.hanes.com

Hanes and Hanes Her Way are brands of apparel currently owned by the HanesBrands, Inc Corporation (NYSE: HBI). The Hanes brand is used by the company for marketing a broad range of apparel essentials:

• Innerwear
  • Women's underwear, such as bras, panties and bodywear
  • Men’s underwear
  • Kids’ underwear
  • Socks

• Outerwear
  • Activewear, such as performance t-shirts and shorts
  • Casualwear, such as t-shirts, fleece and sport shirts

• Hosiery

In September 2006, Sara Lee Corporation spun off its branded apparel Americas and Asia business as a separate company called HanesBrands Inc., which designs, manufactures, sources and sells a broad range of apparel essentials. The Company's portfolio of brands include Hanes (its largest brand), Champion (its second largest brand), Playtex^{see endnote 1} (its third largest brand), Bali, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo.

The brand's two main competitors are Fruit of the Loom and Jockey.

Advertising

During the 1970s and 1980s, their hosiery brand's tagline was "Gentlemen Prefer Hanes"

During the 1990s, the brand's main slogan was "Just wait'll we get our Hanes on you."

In the 2000s, an ad campaign began for their revolutionary Hanes "Go Tagless" T-shirt, featuring various celebrities including Michael Jordan, Jackie Chan, Brian Regan and BIG Ben Kennedy.

In 2005, an ad campaign was run with the slogan "Look who we've got our Hanes on now", featuring various celebrities including Michael Jordan, Jennifer Love Hewitt, Marisa Tomei, Damon Wayans, Matthew Perry, and on Spanish-language advertising, Aracely Arambula, and Pablo Montero. In 2006, the campaign added Kevin Bacon and Christina Applegate to their lineup.

Wikipedia information about Hanes This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Hanes". It may not have been reviewed by professional editors (see full disclaimer). Help contribute to Americola and edit this article.