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HSBC Holdings plc (LSE: HSBA, SEHK: 005, NYSE: HBC, Euronext: HSBC, BSX: 1077223879) is one of the largest banking groups in the world, ranked the fifth-largest company and third-largest banking company in the world in Forbes Global 2000. Its head office is located in the HSBC Tower in London's Canary Wharf. The group is named after its founding member, The Hongkong and Shanghai Banking Corporation, a bank established by Thomas Sutherland, a Scot, to finance British trade in the Far East in 1865. The bank is the second largest corporation in the world in terms of assets[1] (As of Dec 31, $1.861 trillion while Citigroup reported $1.884 trillion).[2] It reports its results in United States dollars since 80% of its earnings originate from outside the United Kingdom. Nearly 22% of its earnings are from operations in Hong Kong, where it was headquartered until 1991. It is the largest bank in Hong Kong, and at the end of 2005 was the largest banking group in the world by Tier 1 capital.[3]
Local OperationsThe HSBC Group operates as a number of local banks around the world. Outlined below are operations in countries which represented profit before tax greater than US$50 million.[4] For details of other group companies see Category:HSBC. Americas
Image:HSBClogoonbuilding.jpg HSBC sign on a branch.
Asia Pacific
Image:HSBC Hong Kong Headquarters.jpg HSBC's Hong Kong head office, HSBC Headquarters prior to 1991
EuropeImage:Hsbc 1.jpg UK & World headquarters at 8 Canada Square in London.
Middle East and Africa
Global product lines and programmesGroup Service CentresAs a cost saving measure HSBC is offshoring processing work to lower cost economies in order to reduce the cost of providing services in developed countries. These locations take on work such as data processing and customer service, but also internal software engineering at Pune (India), Guangzhou (China) and in Curitiba (Brazil). The BBC quotes Chief Operating Officer, Alan Jebson in March 2005, as saying he would be very surprised if fewer than 25,000 people were working in the centres over the next three years: “I don’t have a precise target but I would be surprised if we had less than 15 (global service centres) in three years’ time”. He went on to say that each centre cost the bank from $20m to $30m to set up, but that for every job moved the bank saves about $20,000 (£10,400).[6]
Currently centres exist in six countries, in Brazil in Curitiba, in India in Hyderabad, Bangalore, Visakhapatnam, Mumbai, Kolkata and Pune, in China in Shanghai, Guangzhou and Shenzhen, in Kuala Lumpur (Malaysia), Colombo(Kotte) (Sri Lanka) and Manila (Philippines). There is also a trial going on in Malta to asses the possibility of offshoring a UK high value call centre. An option under consideration is reported to be a processing centre in Vietnam to access the French skills of the population and therefore cut costs in the bank’s French operation. On June 27th 2006, HSBC reported that a "small number" of customers had suffered from fraud totalling £233,000 after an employee at the Bangalore call centre supplied confidential customer information to fraudsters.[7] HSBC PremierThe group has HSBC Premier as its premium financial services product - the brand name is used in many market places around the world, however the exact benefits and qualification criteria vary. Broadly customers have a dedicated Relationship Manager, global 24 hour access to Premier call centres, concierge services and preferential rates. HSBC Bank InternationalHSBC Bank International Limited is the offshore banking arm of the HSBC Group, it focuses on providing offshore solutions and cross border services to expatriates and migrants. It provides a full range of multi-currency personal banking services to a range of customer segments, including a full internet banking and telephone banking service. Sometimes referred to as 'HSBC Offshore', the business also offers independent financial planning, and has representative offices all over the world, often working alongside local HSBC operations in those regions.
HSBCnetCorporate, Investment Banking and Markets has HSBCnet (http://www.hsbcnet.com) as its online brand presence, having originated as the name for the new corporate internet banking system. Brand and AdvertisingThe group announced in November 1998 that the HSBC brand and the hexagon symbol would be adopted as the unified brand in all the markets where HSBC operates, with the aim of enhancing recognition of the Group and its values by customers, shareholders and staff throughout the world. Hexagon symbolThis was originally adopted by The Hongkong and Shanghai Banking Corporation as its logo in 1983. It was developed from the bank’s house flag, a white rectangle divided diagonally to produce a red hourglass shape. Like many other Hong Kong company flags that originated in the 19th century, the design was based on the cross of Saint Andrew. The logo was designed by Henry Steiner. Image:Webber usgp 2004.jpg The 2004 Jaguar car, being driven by Mark Webber. SponsorshipHaving sponsored the Jaguar Racing Formula One team since the days of Stewart Grand Prix, HSBC ended its relationship with the sport when Red Bull purchased Jaguar Racing from Ford. HSBC has now switched its focus to golf, taking title sponsorship of events such as the HSBC World Match Play Championship, HSBC Women’s World Match Play Championship and HSBC Champions. In football HSBC sponsor French club AS Monaco. In Rugby League HSBC sponsor Telford Raiders in the Rugby League Conference. In Australia, HSBC sponsors the New South Wales Waratahs rugby team in the Super 14 competition, as well as the Hawthorn Football Club in the Australian Football League. In the United States, HSBC owns the naming rights to the home arena of the Buffalo Sabres until 2026, the team plays in the North American National Hockey League. HSBC’s other sponsorships are mainly in the area of education, health and the environment. They have an educational foundation and have recently (Nov 2006) announced a $5m partnership with SOS Children as part of Future First.[8] HSBC's name and logo adorns many airport airbridges in the UK, particularly at London Heathrow and Gatwick airports. This advertising is also in place on airbridges at John F. Kennedy Airport and LaGuardia Airport in New York. Every year, HSBC sponsors the Great Canadian Geography Challenge , which have roughly two million participants in the past twelve years. SloganSince the global adoption of the HSBC brand the following strap lines have been used:
Corporate GovernanceExecutive PayAs of 2005 Michael Geoghegan, the company's CEO, was earning over £700,000.00 (over 1 million US dollars) per year, and the chairman Sir John Bond, who retired in 2006, was earning 1.8 million US dollars. HSBC made record profits in the 2004-2005 year earning over 12 billion GBP or more than 20 billion US dollars. Household AcquisitionIn 2003 HSBC completed its controversial acquisition of Household International, after Household settled on charges of predatory lending. The deal is now seen as in a much more positive light, The Banker suggests that "when banking historians look back, they may conclude that [it] was the deal of the first decade of the 21st century".[9] HSBC is expanding the Household International consumer financial model to Brazil, India and elsewhere. Customer groupsHSBC splits its business into four distinct groups, on a global basis: Personal Financial ServicesHSBC provides more than 100 million customers world-wide with a full range of personal financial services, including current and savings accounts, mortgage loans, car financing, insurance, credit cards, loans, pensions and investments. The Consumer Finance group facilitates point of sale credit to consumers, and lends money and provides related services to meet the financial needs of everyday people. Commercial BankingHSBC provides financial services to small, medium-sized and middle-market enterprises. The group has almost 2.5 million of such customers, including sole proprietors, partnerships, clubs and associations, incorporated businesses and publicly quoted companies. Corporate, Investment Banking and MarketsThis customer group provides tailored financial services to corporate and institutional clients. Business lines comprise Global Banking, Global Markets, Global Research and Global Transaction Banking. Private BankingPrivate Banking provides financial services to high net worth individuals and their families in 68 cities. Over the last five years, acquired companies such as Republic New York Corporation, Safra Republic Holdings, The Bank of Bermuda and Wealth and Tax Advisory Services have been integrated into HSBC’s private banking business StrategyManaging for Value 1998-2003Managing for Value was the strategy followed by the group between 1998 and 2003. Managing for Growth 2003-2008HSBC launched Managing for Growth at the end of 2003. This is a strategic plan that provides a blueprint for growth and development. HSBC aims to be the world’s leading financial services company, defined as being preferred, admired, dynamic, and recognised for giving customers a fair deal.
History of HSBC Holdings plcImage:Bund at night.jpg The Hongkong and Shanghai Banking Corporation building on The Bund (with the round dome, currently houses the Shanghai Pudong Development Bank). For the history of the HSBC Group prior to the founding of HSBC Holdings plc in 1991, see The Hongkong and Shanghai Banking Corporation.
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