Focus city

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In the airline industry, a focus city is a location that is not a hub, but from which the airline has flights to at least several destinations other than its hubs. For example, Northwest Airlines had focus city operations at both Milwaukee and Indianapolis, where Northwest served 22 non-hub destinations from Indianapolis (which made 25 total destinations, however, some of these are only served seasonally), while Northwest served 11 non-hub destinations from Milwaukee (which made 14 total destinations, and again some are only seasonal). As of November 2005, Northwest has begun the process of pulling down its Milwaukee focus operations. Though the model has been used to describe various airline operations in an assortment of cities since the mid-1980's, after airline deregulation, the term itself was first used by TWA in the mid-1990's when they termed the city of San Juan as a focus city in their attempt to diversify their operations and take advantage of under-served portions of the western hemisphere. American Airlines continued and expanded airline service in and out of San Juan after they bought the assets and assumed the liabilities of TWA in early 2001. They now consider San Juan a hub city.

The term "focus city" is somewhat of a misnomer, since it generally refers to an airport rather than a city. For example, US Airways has focus city operations at LaGuardia Airport in New York City, but not at the two other major airports for the New York City region: John F. Kennedy International Airport in Queens or Newark Liberty International Airport in Newark, New Jersey.

Focus cities are also used in the low-cost airline business. Airlines such as JetBlue Airways and AirTran Airways have focus cities in various markets. For AirTran, a city such as Hartsfield-Jackson Atlanta International Airport would be a hub, since it has over 130 daily departures, but an airport such as Akron-Canton Regional Airport has AirTran flights to seven cities, which would make it one of its focus cities.

Wikipedia information about Focus city This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Focus city". It may not have been reviewed by professional editors (see full disclaimer). Help contribute to Americola and edit this article.