|
||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||
This article is about the current worldwide manufacturer of Electrolux products. For the company known as Electrolux USA until 2001, see Aerus LLC.
The Electrolux Group is a Swedish corporation which manufactures home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under brands such as Electrolux, AEG-Electrolux, Zanussi, Eureka and Frigidaire. In 2005, Electrolux had sales of SEK 100 billion and 57,000 employees. Electrolux has 22 factories in Europe and holds a 28% share of the household appliances market in the world.
Electrolux are the official sponsor of Luton Town, of the Football League Championship.
HistoryElectrolux was founded in 1910 as Elektromekaniska AB, and changed its name to Elektrolux after merging with Lux AB in 1919. (The direct selling division of Electrolux retained the name "Lux", and is now an independent company.[1]) The spelling was changed to Electrolux in 1957. The company was organized as a holding company in 1928 and grew rapidly during the 1970s under the leadership of Hans Werthén.
In 2002 Hans Stråberg was appointed president and CEO. Recent Product Premieres2000: Premiere of the Screenfridge, an Internet-connected refrigerator designed to be the communications hub for the home as well as keeping track of cold foodstuffs. This concept was developed into an actual product, currently available from the company. 2001: Introduction of the Oxygen vacuum cleaner, equipped with the Electrolux O2 filter system HEPA 13, which provides 99.5% filtration capacity, meaning that the exhaust air is actually cleaner than the air on the North Pole 2002: Launch of the world’s first robot vacuum cleaner, Trilobite 2002: Launch of the world’s first talking washing machine, the Washy Talky, in India 2003: Electrolux supplies household appliances to Terra Nova Bay base on the Antarctic coast. The base is also used as a temporary stock for additional units destined for the inland Concordia base when the local winter season ends in October. 2003: Electrolux introduced the first Design Lab competition for students 2005: Electrolux introduces new colored and patterned appliances. SloganIn the 1960s, the company successfully marketed vacuums in the United Kingdom with the slogan "Nothing sucks like an Electrolux."[2][3] British consumers took the slogan literally because "sucks" as a term of disparagement is strictly an Americanism. However, US Americans often incorrectly believe that this was a brand blunder, and this is erroneously claimed even in college business textbooks[4]. In fact, the informal US meaning of "sucks" was already well known in the UK at the time, and the company's "marketing people were fully aware of the possible double entendre and intended it to gain attention".[5] The slogan has been adapted by minicomputer geeks as "Nothing sucks like a VAX", punning on the UK competitor vacuum brand Vax[6]. TriviaElectrolux has the distinction of being the brand of vacuum cleaner that Jon Fishman of the legendary band Phish plays while preforming a "vacuum cleaner solo." Brands
|
Sites |
Searched sites for "Electrolux" |
|
No sites found. |
Sorry, no matching site records were found. |
Want your site listed here?
|
||||||||||||||||||||||||||||||||||
|
Submit
your site |
 |
|
Relevant quality search results and fast easy navigation throughout the
different sections of the site, make Americola.com |
