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HistoryThe early yearsImage:CBCfilm.jpg Original CBC Film Sales Corporation logo The predecessor of Columbia Pictures, CBC Film Sales Corporation, was founded in 1919 by Harry Cohn, his brother Jack Cohn, and Joe Brandt. The company's reputation was so low that some joked that "CBC" stood for "Corned Beef and Cabbage." Many of the studio's early productions were low-budget affairs; the start-up CBC leased space in a poverty row studio on Hollywood's Gower Street. Brandt was company president and handled sales, marketing and distribution from New York along with Jack Cohn, while Harry Cohn ran production in Hollywood. The new name for the studio
Helping Columbia's climb was the arrival of an ambitious director named Frank Capra. Between 1927 and 1939, Capra became Columbia's biggest asset, gaining in confidence and constantly pushing Cohn for better material and bigger budgets. Following a string of hits in the early 1930s, the success of Capra's 1934 picture It Happened One Night (the first film to win all five major Oscars, including Best Picture, Director, Actor, Actress, and Screenplay) solidified Columbia's status as a major studio. Capra's other films at Columbia included Lady for a Day. Broadway Bill, You Can't Take It With You, Mr. Smith Goes to Washington, and the original 1937 Lost Horizon. Harry Cohn also had popular stars Jean Arthur and Grace Moore under contract, and was able to attract visiting stars such as Carole Lombard, Cary Grant, Irene Dunne, Katharine Hepburn, Clark Gable, Jean Harlow, Claudette Colbert, Loretta Young, and James Stewart to his studio's for major productions. Rejection by one studioHarry Cohn never lost a taste for low comedy, and at his insistence the studio signed The Three Stooges in 1934. Rejected by MGM (which kept straight-man Ted Healy but let the Stooges go), the Howard brothers and Larry Fine made more than 180 shorts for Columbia between 1934 and 1958. Also that year Columbia began producing a series of cartoons under the Screen Gems name. The Screen Gems name would be used often; in the late forties it was revived for a television-commercial production unit; this expanded over the next few years into a full-fledged television-series production house, offering Father Knows Best, The Donna Reed Show, Bewitched, I Dream of Jeannie and The Monkees. In the late 1990s, the Screen Gems name was revived again as a label for low-budget horror and suspense films. The maturity beginsBy the time of World War II, Columbia had reached maturity. Propelled in part by the attendance surge during the war, the studio also benefited from the popularity of its discovery and biggest star, Rita Hayworth. Other Columbia contractees of this period included Glenn Ford, Penny Singleton, William Holden, Judy Holliday, The Three Stooges, Ann Miller, Evelyn Keyes, Jack Lemmon, Cleo Moore, Barbara Hale, Adele Jergens, Larry Parks, Arthur Lake, Lucille Ball, Kerwin Mathews, and Kim Novak.
By the late 1960s, Columbia was a schizophrenic place, offering old-fashioned fare like A Man for All Seasons and Oliver! while also backing the more contemporary Easy Rider and The Monkees. Columbia Pictures Corporation was renamed to Columbia Pictures Industries, Inc. in 1968. Nearly bankrupt by the early 1970s, the studio was saved only by the direst methods; the Gower Street studios were sold, and a new management team brought in. While fiscal health was restored through a careful choice of star-driven vehicles, the studio's image was badly marred by the David Begelman check-forging scandal. Begelman eventually resigned (later ending up at Metro-Goldwyn-Mayer), and the studio's fortunes gradually recovered. From 1971 until the end of 1987, Columbia's international distribution operations were a joint venture with Warner Bros., and in some countries, this joint venture also distributed films from other companies (like EMI Films and Cannon Films in the UK). Warner pulled out of the venture in 1988 to join up with Walt Disney Pictures, this joint venture lasted until 1993. The Coca-Cola Years and TriStarWith a healthier balance-sheet, Columbia was bought by Coca-Cola in 1982 (they had also considered buying the struggling Walt Disney Productions). Coca-Cola management announced there would be no 'X'- rated films from Columbia, yet in 1984 the studio released Body Double, which was even threatened with an X rating due to its content, the year following this announcement. Studio-head Frank Price mixed big hits like Tootsie and Ghostbusters with many, many costly flops. Under Coke, Columbia acquired Norman Lear and Jerry Perenchio's Embassy Pictures in 1985, mostly for its library of highly successful television series. Expanding its television franchise, Columbia also bought Merv Griffin's game-show empire the following year, which included rights to Wheel of Fortune and Jeopardy!. To share the increasing cost of film production, Coke brought in two outside investors whose earlier efforts in Hollywood had come to nothing. In 1982, Columbia, Time Inc.'s HBO and CBS announced, as a joint-venture, Nova Pictures; this enterprise was to be re-named Tri-Star Pictures. CBS dropped out of the venture in 1984, and in 1987, HBO did as well. That same year, Tri-Star entered into the television business as Tri-Star Television. In December 1987, Columbia Pictures bought their venture shares and merged Columbia and Tri-Star into Columbia Pictures Entertainment. Other small-scale, "boutique" entities were created: Nelson Entertainment as a joint venture with British and Canadian partners; Triumph Films jointly owned with French studio Gaumont; and Castle Rock Entertainment. Recognizing the importance of the overseas market, in 1986, Columbia recruited British producer David Puttnam to head the studio. He alienated the film-production community upon his arrival by denouncing Hollywood's taste for froth and the light-weight. With few friends and fewer hits, his stay at Columbia was Hobbesian: nasty, brutish and short. The volatile film business made Coke shareholders nervous, and following the box-office failure of Ishtar, Coke spun off its entertainment holdings in 1987, creating a stand-alone company called Columbia Pictures Entertainment Inc. The Sony years to presentPuttnam was succeeded by his aesthetic opposite, Dawn Steel. The first woman to run a motion picture studio, she knew the audience's tastes, and pushed Columbia back into the forefront of popular films. The Columbia Pictures empire was sold in 1989 to electronics giant Sony, one of several Japanese firms then buying American properties. Sony then made a management decision which surprised many, hiring two producers, Peter Guber and Jon Peters to serve as co-heads of production. To some observers Guber and Peters appeared to be unlikely choices; further, they had just signed a long-term contract with Warner Bros. Pictures. To extricate them from this contract, Sony finally paid hundreds of millions in cash, gave up a half-interest in its Columbia House Records Club mail-order business, and bought from Warner the decrepit Culver City studio (once home of studio MGM) which Warner had acquired in its takeover of Lorimar (Sony spent $100 million to refurbish what they had re-christened Sony Pictures Studios). Putting on a brave face, Guber and Peters set out to prove they were worth this fortune, and though there were to be some successes, there were also many costly flops. Peters resigned, to be followed soon after by Guber. Publicly humiliated, Sony took an enormous loss on its investment in Columbia, writing off its costs, and in effect starting over. Tri-Star was consolidated into the main studio; the entire operation was re-organized under Howard Stringer, and re-named Sony Pictures Entertainment; with this came a new effort to focus on mainstream film-making. Sony has broadened its release schedule by creating Sony Pictures Classics for art-house fare, and by backing Revolution Studios, a production company headed by Joe Roth. The Columbia logoColumbia's logo originally appeared in 1924. The first model for the logo is unknown, although Bette Davis claimed that Claudia Dell was used [1]. From 1936 to 1976, the Columbia "Torch Lady" appeared with shimmering light behind her. Taxi Driver was the last film to use the "Torch Lady" in her classic appearance. In 1976, Columbia (like other studios) experimented with a new logo. It began with the familiar lady with a torch, but the torch-light rays then formed an abstract blue semi-circle depicting the top half of the rays of light, with the name of the studio appearing under it. The television counterpart used only the latter part of the logo, and the semi-circle was either orange or red. This logo was replaced with a modernized version of the "Torch Lady" in 1981. After Columbia's purchase by Coca-Cola, radio talk-show host Michael Jackson of KABC-AM joked that the Torch Lady should be holding a Coke bottle instead.[citation needed] In 1993, the logo was repainted digitally by New Orleans artist Michael Deas. It has been rumored that Annette Bening was the model, but in fact Deas used a model named Jenny Joseph. [2]. Selected filmography1930sImage:Columbia 20s.jpg The Torch Lady in the Columbia Pictures logo, used from 1930 to 1936.
1940s
1950s
1960sImage:Columbia 60s.jpg The Torch Lady in the color version of the Columbia Pictures logo, used in the late 1950s and early 1960s.
1970s
1980sImage:ColumbiaG.jpg Columbia 80's Torch Lady, 1981-1993
1990s
2000s
See also
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