Burdines

Burdines was a leading department store chain in the state of Florida that was part of Federated Department Stores, Inc. On January 30, 2004 it was renamed Burdines-Macy's, and only one year later on March 6, 2005 the Burdines name was dropped altogether and the division and its stores were renamed as Macy's Florida. Historically Burdines was known as the carriage-trade store in Florida. Many of its stores were decorated with pink walls, blue ceilings with streaks of clouds, and large plastic palm trees circling the center of the store. These icons still remain throughout Macy's stores in Florida.

History

Beginning

William M. Burdine opened his first W.M. Burdine & Son store in 1898 in the fledgling community of Miami, just two years after the first passengers had stepped off the newly completed Florida East Coast Railroad to incorporate the city. His tiny store held only a few shelves of clothing, which he sold to construction workers, soldiers from the Spanish-American War and the local Miccosukee and Seminole Native Americans.

By 1912, Burdines had grown into a full-fledged department store and continued expanding. The large land-boom of the 1920s helped the store launch its first branch in Miami Beach. As Florida's population soared, growth of Burdines did too. Over the next 30 years, four other branches opened across the state of Florida.

Burdines prospered late 1940's by opening an international mail order program that serviced the countries of Latin American. These actions made it become so popular that military personal stationed in Cuba would send a supply ship to Miami every 6 months with orders for Burdines.

Merger with Federated

In 1956, Burdines merged with Federated Department Stores, Inc.. The financial support given by Federated allowed Burdines to push northward and westward in the 1970's and 1980's, entering the Orlando, Tampa, Sarasota, and St. Petersburg markets. The Dadeland store in Miami became the largest volume suburban department store south of New York in 1971.

In 1991, following Federated's 1988 merger with the Allied Stores Corporation and subsequent bankruptcy reorganization, Burdines absorbed Allied's Tampa-based Maas Brothers/Jordan Marsh Florida division, converting many to Burdines and shuttering the rest. After this, there were fifty-eight stores in Florida.

Celebrating its 100th year of operation in 1998, Burdines sold pitchers made customely by The Homer Laughlin China Company. The pitcher holds 67.5 ounces of liquid and stands seven inches tall.

1999-2000

In 1999 and 2000, Burdines experienced major growth with seven new locations and major renovations of their existing stores. These new stores were unique with more lighter colors and upgraded decor. The most anticipated stores that opened were at The Florida Mall in Orlando, Aventura Mall in Aventura (a suburb of Miami), Citrus Park Town Center in Tampa, Oviedo Marketplace in Oviedo (a suburb of Orlando), and The Mall at Wellington Green in Wellington (a suburb of West Palm Beach).

Burdines then tried another new layout to test convenience at St. Petersburg's Tyrone Square Mall. The store used a central checkout system that was expected to be more popular among shoppers since they would only need a cashier once before leaving. The design however failed since an employee had to manually apply a coded sticker (identifying who made the sale) to the price tag of each item before customers left the store. Burdines quickly abandoned this plan and resumed with traditional cashier layouts.

The company donated $75,000 to the Families of Freedom Scholarship Fund on August 9, 2002. The Fund provided education assistance to the families of September 11, 2001 terrorist attack victims. Tim Adams, Burdines chairman and CEO presented the check to J. Stephen Putnam, board member and former chairman of the Fund’s parent organization, Citizens’ Scholarship Foundation of AmericaSM (CSFA).

Name Changes

In 2003, Federated began co-branding its regional department store chains with its nationally known Macy's. As such, on January 30, 2004, the Burdines store were renamed Burdines-Macy's. Only a year later, on March 6, 2005, the regional names, including Burdines were dropped altogether and converted to Macy's.

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