A battle cry is a yell or chant taken up in battle, usually by members of the same military unit. The content and nature of battle cries vary, depending on whether their intent is to threaten, invoke a family name or family lands, or call on a god for assistance. These cries can serve many purposes, including inspiring those otherwise inclined to stay back, terrifying the enemy, promoting a sense of esprit de corps, as well as communicating to allies that they have support. During the Middle Ages, many cries appeared on standards and were adopted as mottoes, an example being the motto "Dieu et mon droit" ("God and my right") of the English kings. It is said that this was Edward III's rallying cry during the Battle of Crécy.
Slogan originally derives from sluagh-gairm or sluagh-ghairm (sluagh = "people", "army" and gairm = "call", "proclamation") the Scottish Gaelic word for "gathering-cry" and — in times of war — for "battle-cry". The word changed later on to slughorn, sluggorne, and slogan.
The war cry is an aspect of epic battle in Homer: in the Iliad, Diomedes is conventionally called "Diomedes of the loud war cry." Hellenes and Akkadians alike uttered the cry "alala" in battle, a cry not far from "Alleluia" (Burkert 1992:39-40).
The Vikings screamed and imitated animal sounds during battle to intimidate their enemies. One of their cries was "Ahoy!". This has since become a peaceful greeting used by sailors of many nations, but at the time it was considered to be extremely warlike.[citation needed]
Many Native Americans used animal sounds to frighten and communicate. Some Native American ethnic groups are famous for their ability to imitate these sounds.
Māori warriors traditionally performed a haka, a posture dance with chanted vocals, before battle to intimidate their enemies. The All Blacksrugby union team performs a haka before each international match.
The troops of ancient Athens, during the Medic Wars and the Peloponnesian War were noted for going into battle shouting "Eleleu", which was supposed to emulate the cry of the owl, the bird of their patron goddess Athena.
Religious
"Allahu Akbar" (the Takbir) meaning "God is the greatest" in Arabic — was common in Muslim armies or commonly used by Muslim warriors such as Cheemas in battle, and is still heard today by soldiers throughout the Muslim world.
Sikh soldiers have historically used "Jo Bole So Nihal, Sat Sri Akal", meaning "He who cries God is Truth, is Ever Happy". This is still used by the soldiers of the Indian Army's Sikh, Sikh Light Infantry and Punjab regiments.
Gurkha soldiers have historically used "Jai Mahakali, Ayo Gorkhali", meaning "Victory to goddess Mahakali, The Gorkhas Are Here", This is still used by soldiers Gurkha regiments of the Indian Army and British Army.
The Crusaders used the cry "Denique caelum!" (Latin, "Heaven at last!"). The Crusaders, especially the religious orders, also used "Deus vult" (Latin, "God wills it").
In Spain, during the Reconquista (718-1492 AD) and the conquest of America, they cried "Santiago y cierra España" ("Saint James and attack[1], Spain") or simply "Santiago", looking for holy protection from St. James, the patron saint of Spain.
In Japan during World War II, the kamikaze pilots' battle cry was "Banzai!" (meaning "Ten thousand years",adapted from Chinese wànsùi).Many people misunderstood "Tora, Tora, Tora!" (Japanese, "Tiger, Tiger, Tiger!") as battle cry. But this was the content of the radio signal which indicated that the Pearl Harbor attack had been a complete success in catching the enemy unaware.
The various Gaelic-speaking peoples have a long tradition of employing battle cries. One used by the Irish people is "Faugh a Ballaugh!", Irish for "Clear the way!" The O'Neill family motto is the Irish "An Lamh Dearg Abú", in English "The Red Hand" — the heraldic symbol of O'Neill and Ulster — followed by "Abú," which is phonetic and can only be translated at high volume.
At the Battle of Hastings, Wace records that the housecarls of the Saxon army cried "Olicrosse!" and "Godamite!" (Old English, "Holy Cross" and "God Almighty", respectively), while the fyrd cried "Ut! Ut! Ut!" ("Out! Out! Out!").
The modern Israeli battle cry, the Hebrew"Kadima!", translates literally as into English as "Forward!" It has since become the name of an Israeli political party founded by Ariel Sharon. Another Israeli battle cry is "Akharai!", which is translates as "After Me!"
The Russian Army battle cry had traditionally been "Ura!" (pronounced "oo-rah," thought to mean "Hurrah!" coming from the Turkish word for "kill"). Many nations use a battle cry or shout of acknowledgement that has a similar sound to this, although explanations can vary wildly. For example, the U.S. Marines also shout "Oo-rah" — although the derivation is different — and the U.S. Army shouts "Hooah!". The U.S. Navy SEAL Teams use "Hoo-YAH!" for motivation in training. The Argentine Navy shouts something that sounds like "Ua! Ua! Ua!", while the Greek Army battle cry is "Aera!", i.e. (sweep them away like the) wind.
The Bulgarian army traditionally uses "Ura" as a battle cry, although it differs slightly from the Russian one. The Russians put the emphasis on the "r", while Bulgarians shout predominantly the "a".
A Finnish battle cry "Hakkaa päälle!", which roughly translates as "Cut them down!", gave the colloquial name, Hakkapeliitta for the Finnish cavalry in the Thirty Years' War. One Finnish battle cry during World War II, since popularized by The Unknown Soldier, was "Tulta munille!" which — again roughly — translates as "Fire at their balls!".
"Hrr na ně!" (Czech, "At them!") was used by Hussite wariors during the Hussite Wars. Modern Czech infantry often uses "Hurá!" while charging (similar to the Red Army cry mentioned above).
The Almogavars used to cry "Desperta ferro!", which translates from Catalan as "Awake the iron!". They used to cry this shout the dawn before a battle, while they beat their swords on the nearby rocks to keep them clean from the rust. In the dim light many sparks were lighted, which scared the enemy watching them, as explained by Ramon Muntaner.
A traditional battle cry of the Dwarves and used by Gimli runs "Baruk Khazâd! Khazâd ai-mênu!" (Dwarvish "Axes of the Dwarves! The Dwarves are upon you!").
The battle cry of the Hobbits is "The Shire!" — the name of their land (although they almost never participated in battles). The Took warcry, used by Peregrin Took, is "A Took! A Took!"
A traditional battle cry of the Men of the North in the First Age, as told in the Silmarillion, runs "Lacho calad! Drego morn!" ("Flame, light! Flee, night!").
In World of Warcraft and other online games, the nonsensical battle cry "Leeroy Jenkins!" has become widespread after originating in a comedic video clip.
In StarCraft, the ProtossZealot famously yells "My life for Aiur!" upon attack orders or at its creation, indicating its love for its home and for combat.
In Xena: Warrior Princess, Lucy Lawless based her war-cry on the ululation or wail often heard from Arab women. It is often spelt Ay-yi-yi-yi-yi-yi-yi-yi!, but it is pronounced A-le-le-le-le-le-le-le-le!
In the Redwall series by Brian Jacques the war cry "Eulalia," which is supposedly based on an old Norse battle cry meaning "Victory!", is used by the badgers and hares associated with the mountain fortress of Salamandastron.
"Dovie'andi se tovya sagain." = "It's time to toss the dice."
"Los! Los caba'drin!" = "Forward! Forward horsemen!"
"Los Valdar Curbiyari! Los!" = "Forward the Heart Guard! Forward!"
"Carai an Caldazar! Al Caldazar!" = "For the Honor of the Red Eagle! The Red Eagle!"
In the movie Starship Troopers the battlecry "Come on you apes, you wanna live for ever?" is often used. It has been credited to U.S. Marine Gunnery Sergeant (and two time Medal of Honor Awardee) Dan Daly in the Battle of Belleau Wood during World War I. It is paraphrased from Gunny Daly's original quote "Come on, you sons of bitches! Do you want to live forever?!
In the Discworld series by Terry Pratchett, the Dwarfs, a traditional battle cry in the Dwarfish language is T'dr'duzk b'hazg t't!, meaning "Today is a good day for someone else to die!" After it is declared, someone must die.
In the trilogy written by Mickey Zucker Reichert the Renshai tribe would shout out "Modi", the name of their god of blood wrath.
In the 1987 Teenage Mutant Ninja Turtles cartoon, Michelangelo famously yelled "Cowabunga!" as he entered battle. Other battle cries from the Turtles included "Turtle Power!" (yelled by all four) and "Turtles fight with honor!" (usually declared by Leonardo).
In the fictional universe of Warhammer 40,000 the Space Marines will often shout praises of their Emperor in mid-battle to intimidate their foe and show their faith while the Orks employ guttural cry usually transliterated as "WAAAAGH!", as do the Orcs in Fantasy, "WAAAAGH!" doubles as their religion and a multipurpose word with some tribes using it as their only word as well as the term for a very large gathering of orcs or orks launching a military expedition.
In the animeWedding Peach, when Momoko Hanasaki transformed into the love angel Wedding Peach she would say "I am a love angel, I am Wedding Peach, and I am very angry with you!"
In the fictional universe of Dune, the Fremen often shout the name of their messiah, Muad'dib, or Mahdi (a title), when charging into combat. In the Dune film, this is taken a step further, when the Fremen activate their weirding modules (sound based weapons), by yelling Muad'dib.
In Star Trek, the Klingon characters often shout "Today is a good day to die!" as a Battle Cry.
In the G.I. Joe: The Movie, Cobra soldiers often rushed into battle screaming "Cobra-la-la-la-la-la-la."
Michael is one of the principal angels in Abrahamic tradition; his name was said to have been the war-cry of the angels in the battle fought in heaven against Satan and his followers.
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