Customer Review: I read this book because Bill Ackman did. It is certainly worth reading; a classic story about a visionary. I learned a lot about franchising and the food industry. The author is in business media, so ... Read More
Customer Review: While it's trendy and easy to be for diversity, staying in it for the long haul in a disciplined, doggedly determined way is much less glamorous and exceptionally difficult. McDonald's is one of those companies that ... Read More
Customer Review: If you've never read a business book before, this probably wouldn't be such a bad one to read first. It's a fast read (though sluggishly written in parts) with some good content here. But the problem is right there ... Read More
